How to make cash-on-delivery (COD) profitable in Morocco

Cash on delivery dominates Moroccan e-commerce, yet many sellers barely break even — because three costs quietly eat the margin: returns, courier fees, and money lost in messy reconciliation. Profit doesn't come from more orders; it comes from plugging these three leaks.

Know your real margin per order

Start from true unit economics: product cost + delivery fee + return cost (a refused parcel still costs shipping both ways) + operations. Many sellers price off product cost alone and lose money on every refused parcel. Compute the contribution per delivered order, and price so that delivered orders cover the cost of the refused ones.

Leak 1 — Returns (the biggest)

With 20–40% of COD orders returned, returns are usually the #1 profit killer. Cut them: confirm every order before shipping (kills fake and impulse orders), score repeat-returners and require confirmation before re-shipping, ship faster, and set clear product expectations. Even a 10-point drop in return rate can flip a loss into a profit.

Leak 2 — Courier fees you don't measure

A courier's real cost isn't the sticker fee — it's delivery fees plus return fees across all your parcels. A carrier with a slightly higher fee but a much better delivery rate is often cheaper overall. Measure delivery rate and effective fee per courier, and route volume to the best one in each city.

Leak 3 — Cash you never reconcile

When your money sits across several couriers, it's easy to under-collect: a missed payout, a fee charged twice, a returned order you still counted as paid. Reconcile every courier (collected − fees = net owed) so no dirham slips through.

Reinvest where the data points

Once you know margin per product, per city and per courier, double down on the profitable combinations and cut the losers. Profit compounds when you stop subsidizing bad routes and repeat-returners.

getakid is built around exactly these three leaks — order confirmation, per-courier performance and effective fees, and automatic reconciliation — so you can see and fix your margin in one place.